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Use the language your customers search in. In Morocco, many business searches are made in French, others in Arabic or Darija, and English matters for tourism, exports and international clients. Most businesses end up with two languages, each with its own pages written for its readers rather than machine-translated.
Look at the messages you receive: which language are they written in? Search Google for “avocat Casablanca”, then for “محامي الدار البيضاء”, and compare the results. Once the site is live, Google Search Console shows the exact queries bringing people in.
An Arabic version reads right to left, so menus, icons and layout all flip. The text should be in Arabic that Moroccan readers find natural, not the stiff output of a translation tool. This site is built in Arabic at its root, with French and English versions alongside.
Each language needs its own URLs, titles and descriptions, linked together with hreflang tags so Google serves the right version to the right person. Automatic translation widgets do not create pages Google can index.
Start with the language most of your customers come from, then add the second. One good site in one language beats a bilingual site full of mistakes and empty pages. In each language, do the pages that earn money first: home, services, contact. Keep a clear switch at the top so visitors land on the same page in the other language, not back on the home page. Dates, numbers and phone formats should read naturally in each version too.